Finding new product ideas and innovations to excite customers requires colossal creative effort and a certain comfort level with risk-taking. The considerable effort to take a product from idea to development to launch is both time and energy intensive. If it also demands dealing with naysayers at the table who poke holes in every idea expressed along the way, valuable momentum is lost.
It's important to acknowledge that we all have an inherent bias against venturing into unknown territory. We're descendants of risk adverse ancestors whose self-preservation instincts served them well in a time when potential danger lurked behind every boulder or bush. But in today's world