Projects at Work

How to Matter

Organizations that recognize and embrace disruption as an opportunity are the ones that prevail in volatile times. And their success is far less about products than it is about value. Here are five ways that companies have survived and thrived in industries ranging from retail and finance, to manufacturing and software.


In today’s economy of volatility and velocity, the lifespan of a Fortune 500 company has plummeted from an average 50 years to a mere 15. When constant disruption is the new normal, how do companies succeed? They find a way to matter. 

When we looked at 30-plus case studies of successful companies, we found that they all share an audacious approach to disruption. Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market.

Here are five key ways that winning companies stay on top:

1. Embrace disruption. Great companies recognize disruption …



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TOP CONTRIBUTORS

Bart Gerardi

Director, Software Development, Audible.com
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Beth Spriggs

Vice President, Technology, Leadership for Educational Equity
Author of The Project Manager’s Little Book of Cheats. Available o…

Vicki Wrona

President, Forward Momentum, LLC
Vicki Wrona is the founder and President of Forward Momentum, a PMI Regi…

Andy Jordan

President, Roffensian Consulting Inc.
Andy Jordan is a well known author and speaker on project management and…

Kathleen O'Connor

I’m a freelance journalist and digital content strategist with 15+…

Aaron Smith

Editorial Director, ProjectsAtWork.com
Aaron has served as the editor of ProjectsAtWork since 2001, leading its…

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