In today’s economy of volatility and velocity, the lifespan of a Fortune 500 company has plummeted from an average 50 years to a mere 15. When constant disruption is the new normal, how do companies succeed? They find a way to matter.
When we looked at 30-plus case studies of successful companies, we found that they all share an audacious approach to disruption. Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market.
Here are five key ways that winning companies stay on top:
1. Embrace disruption. Great companies recognize disruption