Don’t mess with success, so the saying goes. But a global food and beverage company dared do just that. By switching a key ingredient in its flagship products, the taste that consumers loved would remain the same — in theory — but the change would save the company tens of millions of dollars each year.
It was a risky move, entailing first-of-its-kind technology, enormous capital outlay and worldwide tech transfer — with no guarantee that consumers would approve.
A project management approach, while not assuring product success, enabled the company to make fact-based decisions every step of the way.
Phase 1: Assess the business case
Before sinking millions of dollars …
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