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Lizard Brains and Linchpins

The latest book from best-selling author Seth Godin takes a look at how individuals can make a difference in their organizations. Here’s an overview of “Linchpin: Are You Indispensable?” — and how project managers might begin to apply its core ideas.

Bob Tarne

IBM, www.ibm.com

Bob Tarne, PMP, CSM is an accomplished consultant, speaker, and writer. …

Seth Godin has written a number of books in his career. Most focus on topics related to marketing and product development. His new book is different — “Linchpin: Are You Indispensable?” looks at how individuals can become indispensable in their workplace, regardless of whether you're a marketer, an accountant, or even a project manager. 

The book's argument begins with the idea that we're all just factory workers, left over from the model that our parents or grandparents grew up with. Now, “the factory” may be an insurance company or bank rather than a place that builds something, but the idea is still the same. The new "…


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