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Who Are Your Stakeholders?
Drew Davison
(September 21, 2009)
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Your chances of success in any major change initiative are directly linked to the capabilities, commitment and experiences of the stakeholders involved. Do you have any idea who these influencers and decision-makers are — really? Here’s an assessment checklist covering a range of important attributes to help you find out.
This is the seventh article in a series on best practices for managing change initiatives. However, instead of focusing on common, if still misunderstood, techniques such as business cases, risk management and change control, this series explores some lesser known and underused practices that can make a fundamental difference to the success of a project.
Organizations make many demands on executives regardless of whether they are in a business or technology leadership role or the public or private sector. However, the success of a change initiative is almost always dependent on the vision and passion of stakeholders and their ability to commit the time and effort required to see a change through to full completion. Therefore, it's essential to assess the capability of stakeholders and their ability to commit to a planned change in light of other demands that may conflict with the change or divert attention and jeopardize project success.
Who are stakeholders? In a previous series, I defined them as “influencers and decision makers.
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