Projects at Work

The 4 Ps of Strategy Creation

Many organizations rush to move their strategic planning efforts toward consensus, failing to realize that it should be a dynamic process that allows for adjustments and alternatives as conditions change. Here is a model for strategy creation that integrates perceptions, performance, purpose and process.


When it comes to creating a strategy for your business, it is rarely wise to move forward with just one carefully thought out course of action. Instead, it is wiser to encourage vigorous debate and develop several alternatives as part of the strategic discussion. The best scenario is to have three to five alternatives that are all so good that you experience a lot of angst over which one to choose. This process provides several benefits; among them are better critical thinking, increased creativity, and a number of alternatives to choose from as the future unfolds.
 
Unfortunately, many organizations don’t value this approach and they quickly move strategic discussions …


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TOP CONTRIBUTORS

John D'Entremont

Project Manager, PMP
John D’Entremont, PMP, is a project manager in the financial industry, w…

Glen Alleman

VP Program Controls, Lewis & Fowler
As VP, Program Controls, Glen brings his 30 years experience in program …

Andy Jordan

President, Roffensian Consulting Inc.
Andy Jordan is a well known author and speaker on project management and…

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President, TenStep Inc
Tom Mochal, PgMP, PMP, TSPM is the president of TenStep, Inc. (www.TenSt…

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Contributing Editor, ProjectsAtWork
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