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Home > Executive Report > Interviews
The director of Stanford’s acclaimed project management program has co-authored a book that outlines a six-part model to help organizations align projects with strategy, culture and structure. Ray Levitt discusses some of the book’s key takeaways with Projects@Work.
For companies looking to develop clear, consistent and successful project management strategies, Ray Levitt has a single word to pass along: INVEST. And that’s INVEST in all caps, because it’s actually an acronym that Levitt and his co-authors of the recently released Executing Your Strategy: How to Break it Down and Get it Done use to spell out the six steps to help organizations align projects and programs with their structure and culture.
The six-part model, or Strategic Execution Framework, begins with Ideation, clarifying and communicating long-range intentions; and continues with Nature, developing alignment between strategy, structure and culture; Vision, creating clear goals and metrics; Engagement, selecting the right projects for the company; Synthesis, doing the projects and programs the right way; and Transition, moving project outputs into operations.
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