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Let's Interactive
Katie Stricker
(February 28, 2008)
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In the world of online advertising campaigns, rapidly developing technologies have created new challenges for project managers and teams, particularly in the area of communicating with clients whose expectations may be skewed or inadequately articulated. Getting on the same page with capable technical developers is the key to improving client communication throughout the life of these interactive projects.
This article is one in an ongoing series inviting project professionals to share practical advice, personal insights and pet peeves based on their experiences in the field. Some articles in this series include “The Other PM” (August 2006); “Faster, Better, Cheaper” (December 2006); “In Agile We Trust” (November 2007) and “Terminal Velocity in Toronto” (November 2007). To submit an article for consideration, contact the editor.
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