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Home > Executive Report > Tools
Managing product development projects with market-driven processes can shorten the release cycle, improve market alignment and increase visibility into the way requirements and contingencies are tied together. It can also provide the framework to create and execute project plans that withstand second-guessing and resist scope creep.
Managing a product portfolio involves more than just balancing resources for existing products. Companies need to maintain a full pipeline of new products and product enhancements, while also deriving more and more value from their product development process. For many companies, this process is driven internally, with a focus purely on allocating resources, ROI and risk/return. But the increasing pace of business change and higher expectations from customers is compelling companies to re-think how they manage and develop their suite of offerings.
As innovation becomes more critical to driving competitive advantage, organizations are responding by building their products based on a market-driven methodology that shortens the product release cycle, improves product-to-market alignment, and clears the way for projects that run more smoothly and predictably. From the project manager’s perspective, a market-driven portfolio increases visibility into the way requirements and contingencies are tied together.
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