What we know about value hasn’t changed much since Adam Smith penned "The Wealth of Nations" in 1776. Yet, in just the last five years more than 70 books have been written about this subject. While it is easy to theorize about value, what's needed is not more abstract analysis but some pragmatic advice about how to turn what you know into action -- how to close the "knowing-doing" gap.
This article, adapted from The Value Habit (Deloitte Development, 2004), presumes you know what makes your company valuable. But institutional routines, obligations and pressures create behaviors in your organization that hold you back from acting on what you know.
Instead of merely