Projects at Work

Lead With A Story

Better than a slide presentation, a good story can inspire and instruct. For project leaders, the ancient art of storytelling is a neglected tool for explaining initiatives and motivating teams. And if you’re not sure you’ve got a story to tell or the ability to tell it, here are nine tips for overcoming the biggest barriers to getting started.

Many of the most successful organizations on the planet — Microsoft, Nike, 3M, FedEx, Disney, P&G and NASA among them — use storytelling as a training, communications and leadership tool. There are many reasons storytelling is so effective as a leadership tool, starting with the fact that stories inspire, says leadership trainer Paul Smith, who has written a new book on the subject entitled Lead With A Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM; August 2012).

Stories also teach. Studies show that up to 70 percent of new skills and information acquired in the workplace comes through informal learning. “And the…

Please login or register below to read the rest of the article

Subscribers login here:



Not a subscriber yet? Sign up here:

    You must have JavaScript and cookies enabled to use this website. Please enable javascript and refresh this page.
    How do I enable JavaScript in my browser? | How do I enable cookies in my browser?
  • First Name
    Last Name
  • Choose a password (at least 4 characters)
    Confirm your password
  • ProjectsAtWork is accredited under Return Path's Sender Score Certified™ Program. The Sender Score Certified Program helps to increase successful email delivery by requiring senders to adhere to a set of specific email standards. For more information, please see
  • please enter the text below:
  • You must have JavaScript and cookies enabled to use this website. Please enable javascript and refresh this page.
    How do I enable JavaScript in my browser? | How do I enable cookies in my browser?




Kevin G: "Peter Drucker made the following observations on meetings: A good executives “…" on The State of (Interrupted) Work
October 21, 2016

DANIEL M: "Very good summary. It has made me realise that we are in fact using a mix of all…" on The Agile Dating Game
October 21, 2016

Crispin P: "Lawrence, I'm not sure that the way that Agile is often applied can be said to r…" on Obey the (Software) Laws
October 21, 2016

Hugo v: "Excellent Article !!" on Obey the (Software) Laws
October 21, 2016



Bart Gerardi

Director, Software Development,
Bart has been in ecommerce for over 20 years, and can’t imagine a …

Andy Jordan

President, Roffensian Consulting Inc.
Andy Jordan is a well known author and speaker on project management and…

Dave Prior

Agile Consultant, LeadingAgile
Dave Prior, PMP, CST, MBA is an Agile Consultant for LeadingAgile where …

Beth Spriggs

Vice President, Technology, Leadership for Educational Equity
Author of The Project Manager’s Little Book of Cheats. Available o…

Kathleen O'Connor

I’m a freelance journalist and digital content strategist with 15+…

Aaron Smith

Editorial Director,
Aaron has served as the editor of ProjectsAtWork since 2001, leading its…



project management software

Sciforma provides a flexible and easy to use Enterprise Project and Portfolio Management software solution for industries and companies of all sizes.

project management software

With over 7 million users and 73,000+ organizations Smartsheet is an award winning online project management & task collaboration tool that is redefining how teams work.


Take your project delivery capability to the next level. Our PM and Agile training is practical and hard-hitting, focusing on the topics that make the most impact. We are a PMI R.E.P. and an expert in maximizing knowledge transfer.

project management software

Mavenlink delivers enterprise-class Software as a Service (SaaS) that transforms how businesses work with distributed teams around the globe. Our software combines collaborative project management with resource planning and business insights.