Projects at Work

Lead With A Story

Better than a slide presentation, a good story can inspire and instruct. For project leaders, the ancient art of storytelling is a neglected tool for explaining initiatives and motivating teams. And if you’re not sure you’ve got a story to tell or the ability to tell it, here are nine tips for overcoming the biggest barriers to getting started.


Many of the most successful organizations on the planet — Microsoft, Nike, 3M, FedEx, Disney, P&G and NASA among them — use storytelling as a training, communications and leadership tool. There are many reasons storytelling is so effective as a leadership tool, starting with the fact that stories inspire, says leadership trainer Paul Smith, who has written a new book on the subject entitled Lead With A Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM; August 2012).

Stories also teach. Studies show that up to 70 percent of new skills and information acquired in the workplace comes through informal learning. “And the…



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TOP CONTRIBUTORS

Dave Prior

Agile Consultant, BigVisible Solutions
Dave Prior, PMP, CST, MBA is an Agile Consultant for BigVisible where he…

Andy Jordan

President, Roffensian Consulting Inc.
Andy Jordan is a well known author and speaker on project management and…

Bart Gerardi

Sr. Technical Program Manager, Amazon.com
Bart has been an ecommerce program manager for 15 years, and can’t…

Vicki Wrona

President, Forward Momentum, LLC
Vicki Wrona is the founder and President of Forward Momentum, a PMI Regi…

Janis Rizzuto

Contributing Editor, ProjectsAtWork
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Aaron Smith

Editorial Director, ProjectsAtWork.com
Aaron has been the editor of ProjectsAtWork since 2001, leading its evol…

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