Many of the most successful organizations on the planet — Microsoft, Nike, 3M, FedEx, Disney, P&G and NASA among them — use storytelling as a training, communications and leadership tool. There are many reasons storytelling is so effective as a leadership tool, starting with the fact that stories inspire, says leadership trainer Paul Smith, who has written a new book on the subject entitled Lead With A Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM; August 2012).
Stories also teach. Studies show that up to 70 percent of new skills and information acquired in the workplace comes through informal learning. “And the