Your Stakeholders Are [Here]

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Your Stakeholders Are [Here]
Drew Davison   (November 20, 2008)





Stakeholders can make or break major change initiatives. But project managers often struggle to get stakeholders to collaborate and consider the impact of their decisions. Here is a framework for actively engaging your stakeholders throughout the project, starting with identifying and managing four key roles.

This is the first in a series of four articles about a decision-making approach called the Project Pre-Check, which is designed to help project managers more effectively engage stakeholders and improve project performance.
 
Implementing major business and technology change successfully is a formidable undertaking. Examples abound of ventures cancelled outright, of projects that failed to deliver to expectations, of blown budgets, of questionable quality, of missed deadlines. And there are thousands of books, periodicals and articles that purport to tell us why major projects fail and how to ensure success. But projects continue to fail, wasting billions in sunk costs and lost opportunity. Why?
 
Because each project is unique, and many organizations lack the collective will, knowledge and capability — time, money, expertise and appropriate frameworks — to absorb and apply the available wisdom effectively to each particular situation.



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