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Community Is King
Kathleen Ryan O'Connor (November 20, 2008)

Social networking tools can help project teams work faster and smarter, but they’re only as good as the collective buy-in, security is still a concern, and they don’t make the tough decisions for you. Here, some Enterprise 2.0 evangelists share their thoughts on benefits, pitfalls and the changing technological landscape.

You keep up with far-flung friends on Facebook, modify information in real time on Wikipedia, share documents globally on Google — all from the comforts of your home office or living room couch. But for some project managers, that kind of seamless collaboration stops as soon as they enter the office, where they are greeted with a command-and-control structure more reminiscent of 1958 than 2008.

That’s changing.

Businesses are increasingly turning the power of social networking internally, creating communities, sharing knowledge and gaining efficiency in a way that leaves first-generation Intranets and wikis in the dust.

Enterprise spending on Web 2.0 technologies is expected to reach $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share, according to a report released earlier this year by Forrester Research.

And it isn’t just project managers looking to manage increasingly complex and global project landscapes driving the change.

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