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Social PM
David Coleman
(August 18, 2008)
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With their focus on online communities and social networks, Web 2.0 technologies are helping project managers and teams do their jobs better in non-linear environments. It is the evolution of project management.
Project tools were initially built for large linear projects and for the people managing those projects. However, many people who manage projects today are not professional project managers, and more organizations have begun to realize that projects are often anything but linear. In addition, most project management tools do not support the interactions of people on the project with either project objects (schedules, Gantt charts, presentations, diagrams, documents, etc.) or with other people. However, with the advent of Web 2.0 technologies, the focus has turned from content to interpersonal interactions through online communities and social networks.
Project management is a very old practice, but computer-based project management tools are relatively new (1950s). Whenever we move an old technology to a new paradigm, we tend to use the old technology in an old way rather than a new way. A good example of this is when the Internet became all the rage in 1995, we moved many pieces of content that were on paper, or stored on our PC desktops, to the Web to become static web pages that also were focused on content.
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