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Home > Tools > Cool Tools
The American Management Association and the ePolicy Institute recently surveyed more than 400 companies and found that only 4 percent use blogs to communicate with their workforce. But some project-driven organizations are seeing benefits from the practice. Could it help your project?
Communication is always a challenge on large projects: making sure everyone on the outside has a similar view of what is going on and that everyone on the project team knows how their roles affect the others. You already have meetings with detailed minutes; phone calls with team members; maybe even a dedicated intranet site or collaboration tool. What could a blog offer on top of all the communication you are already doing?
One of the difficulties with project communication is that it normally comes from you, the project manager. You know you’re a reliable source with the ears of the top people, but sometimes your team and stakeholders need to hear messages from the horse’s mouth.
A blog can bring your sponsor closer to the project team: on a large project it’s possible that some members don’t even know who the sponsor is. It’s good to wheel out your sponsor when they need to inject a bit of motivation during a difficult patch, but it is rarely practical to invite them to every team meeting.
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